January 19, 2024

Hanna: The Transformation

Section 1: The Vision
Project Name: Hanna: The Transformation
Client Name: Hanna Erz
What We Wanted to Do:

Hanna is one of our best friends and one of the most creative, driven, and colorful people we know. She’s an actress, model, painter, entrepreneur, stylist, and so much more. Hanna owns an atelier in the now-crushed-down Botanischer Garten in Munich. This vibrant place of artistic expression and colorful creative people was destroyed to make way for industrial buildings. Normally, Hanna is portrayed as a lively and colorful soul in her works and photos. For this project, we wanted to capture her in a completely different light—cold, capitalistic, clean, and minimal—to simulate the transformation that happened to her home.

Section 2: The Execution
Bringing Ideas to Life
What We Did:

The result, Hanna: The Transformation, is a compelling series that juxtaposes Hanna's usual colorful and dynamic presence with a stark, minimalist aesthetic. This project challenged us to step out of our creative comfort zones and explore new ways of storytelling through imagery. The series effectively conveys the dramatic shift from a place of creativity to one of cold industrialization, portraying a significant change in Hanna's environment and speaking to broader themes of loss and transformation in the face of urban development.

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Section 3: The Outcome
Measuring Our Success
How it Went:

The result, Hanna: The Transformation, is a compelling series that juxtaposes Hanna's usual colorful and dynamic presence with a stark, minimalist aesthetic. This project challenged us to step out of our creative comfort zones and explore new ways of storytelling through imagery. The series effectively conveys the dramatic shift from a place of creativity to one of cold industrialization, portraying a significant change in Hanna's environment and speaking to broader themes of loss and transformation in the face of urban development.

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Hanna: The Transformation
Section 4: In Their Words

"I was blown away by the quality of the design work I received from this Fade to Black. They really took the time to understand my vision and brought it to life in a way that exceeded my expectations. Highly recommended!"

Sven Petzold
Founder of Holzrausch
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Other Things we Did

Creative
Behind the Mask: Japan
Wedding
Eternal Moments: A Wedding Photography Collection
Architecture
Craft Forward Live

Good things happen when you say “Hi”

Thank you for your interest in FADETOBLACK! We are excited to hear from you. If you have any questions, comments, or project inquiries, please don't hesitate to get in touch with us. We will do our best to get back to you as soon as possible and within 24 hours!

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The Fade to Black Team
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