Heartless

Section 1: The Vision

Project Name: Heartless

Client Name: Zunday x Bamby

What We Wanted to Do:

Heartless is a photo project accompanying the music video by Zunday x Bad Bamby for their new single "Heartless." The song and visual narrative aim to capture a powerful, defiant attitude juxtaposed with the numbness that follows youthful heartbreak. Our goal was to visually represent the chaotic loss of emotional control alongside the invincibility that comes from giving up on emotions and morals.

Section 2: The Execution

Bringing Ideas to Life

What We Did:

The outcome, Heartless: The Visual Symphony, successfully translates the song's themes into a compelling visual narrative. The photos reflect the intense emotional highs and the subsequent numbness of heartbreak, capturing both the vulnerability and the hardened exterior. This project pushed us to explore deeper emotional storytelling through imagery, resulting in a series that resonates with the raw and powerful message of the song. The visuals complement the music video perfectly, adding an extra layer of depth to Zunday x Bad Bamby's new single.

Section 3: The Outcome

Measuring Our Success

How it Went:

The outcome, Heartless: The Visual Symphony, successfully translates the song's themes into a compelling visual narrative. The photos reflect the intense emotional highs and the subsequent numbness of heartbreak, capturing both the vulnerability and the hardened exterior. This project pushed us to explore deeper emotional storytelling through imagery, resulting in a series that resonates with the raw and powerful message of the song. The visuals complement the music video perfectly, adding an extra layer of depth to Zunday x Bad Bamby's new single.

Heartless

Other Things we Did

Good things happen when you say “Hi”